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Bombay

The collaboration and the unrealistically teal Bombay Sapphire inspired me to recreate the classics. The girl with a pearl earring in my world decided to change her jewelry. Aim of the project: The collaboration was tasked with supporting the positioning of the Bombay Sapphire gin: “Stir Creativity”, in which the brand focuses on attracting a new generation of customers through personalized content. Proposed idea: To develop and implement a series of 4 videos and 4 photos of advertising campaigns, the first of which was a sketch in the form of a picture. I was inspired by Vermeer’s painting “Girl with a Pearl Earring”, having made the composition “Girl with a Sapphire Earring” for the brand. Stir Creativity as is. Result: Bombay Sapphire’s 1,500,000 Gen Z target audience saw personalized brand communication. The publication received 350,000 interactions. And this is just the beginning of my work with Bombay Sapphire.